It's the way you fit it
Client:Bang & Olufsen
Project:Fascia and glazing trim
Role:Design, manufacture, installation
Most people find empathy really tricky. I mean, I think I understand your point of view. But then, I'm not you, am I? So how can I?
Not wishing to enter the realms of philosophy and identity, let's just say, that commercially, it really pays to at least try to understand your clients.
Bang & Olufsen have a philosophy that puts design at the centre of the business.
It extends beyond product design into every area of the business, including everywhere customers interact with the brand.
To make a success of its shop fronts NES thought like B&O: it's not just a shop front, it's everything.
Thinking about the primacy of design enabled us to make even the most mundane of materials shine.
Skillful fabrication has here turned an otherwise featureless aluminium substrate into a work of eye catching strength.
Ribbons of satin black disrupt the conventionally flat elevation of the store front.
The effect is a perfect reflection of B&O design: simply stunning.