Bendingthe rules
Client:ITN
Project:Curved light panels
Role:Design, manufacture, installation
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ITN should have asked Ray Bradbury to open its newly refurbished Grays Inn Road offices.
The effect of seeing familiar ITV stars lit up on every wall is chillingly similar to the vision of floor to ceiling TV screens described in Fahrenheit 451.
And instead of walls providing space for pictures, the pictures have now become the walls.
The idea that a light box can form part of the structure of a building is new. Thus far technology and imagination have prevented companies from creating full height illuminated panels.
There are as many as a dozen displays on each of the floors of the office. The displays blend into the design on corners and built in a curve to improve visibility as well as movement around the rooms.
Bradbury's classic sci-fi novel was written in the 1950s, so instead of pictures of Harry Hill readers might have imagined Bob Hope.
We must assume that is progress.