For sites to be seen
Client:Kier Group
Project:Site and fleet signage
Role:Brand management
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Site signage is viewed by many as a necessary evil, like those other necessities, security, the regulator, or health and safety. But what happened to advertising your presence at every opportunity?
The construction industry has a massive amount of media. Taking full advantage of every opportunity to advertise your brand across the nation should be its strength. From site hoardings, scaffold wraps, cars, vans, trucks, and the backs of every employee, construction companies should have no trouble with achieving full recognition everywhere they go.
Keir operates as many as XXX sites on any day of the week. Nice though the thought of maintaining brand awareness may be to the sales and marketing department, itÕs a lower priority for site project managers. The need to ensure that sites are adequately identifiable, that safety signs, security notices and clothing are all visible is of far greater relevance - get the marketing wrong and you have to work a bit harder in sales, cock up the H&S signage, and you're looking at corporate manslaughter.
Phew! Scary thought.
Achieving an appropriate sense of balance is the reason Kier works with NES.
NES acts a central point of contact for all project managers and fleet managers. It means that NES is able to police branding issues.
In the past, where the group of companies expanded through acquisition, NES helped to maintain consistent brand promotion. Now Kier is altering its brand architecture to create a single brand identity and NES is managing the implementation of the brand outside.
Throughout the changes NES maintains a fast turnaround (within the week minimum). Just in time ordering means complete confidence for Kier, and lower costs for the NES, which also means lower costs for the Kier.
Volume production with no notice is an NES specialty. All of which is good news for project managers who like to hang onto their money until absolutely necessary - and then leave it a bit longer.
No complaints though. This is bread and butter. (Even if you have to wait for the bread.)