McLaren - Ascot
Design, Manufacture & Installation
Premium Dealership Signage
Client Team
Illuminating the Brand
We are proud to have completed a new signage installation at the McLaren dealership in Ascot, continuing our long‑standing relationship with one of the world’s most prestigious automotive brands. Having worked with McLaren for many years, we understand the importance of absolute precision, premium quality and consistent brand execution across every dealership environment.
Standing Out With A Bespoke Totem
The project featured a bespoke totem sign, designed, manufactured and installed by the NES team to enhance site visibility and wayfinding. Totem signage plays a dual role as both a strong brand landmark and a high-function visual guide, more than simple identification, the totem acts as a permanent architectural marker, anchoring the site with clarity, authority and distinction. Engineered for structural performance and design expression, the totem was manufactured at our Excelsior House facility using premium materials, precision fabrication and advanced illumination solutions.
Mirror Polished Built Up Halo Illuminated Logo
Bespoke, handmade built‑up logo, manufactured in mirror‑polished stainless steel and installed on the main façade, engineered to bespoke specifications, combining advanced fabrication technology with precision craftsmanship to deliver a high-quality, durable and visually striking result. Incorporating part halo illumination, with light extending only partially onto the return to create a distinctive edge‑lit effect to combine the bold presence of a solid face letter with subtle side illumination, adding depth and visual interest while maintaining a refined, contemporary aesthetic.
Internal Signage for a Premium Brand
Internally, matching illuminated logos were installed on feature walls, ensuring seamless brand continuity throughout the showroom, the part‑return illumination was carefully controlled to suit both internal and external applications, with the scale and intensity tailored precisely to the design requirements.
Seamless Illumination
Reflecting McLaren’s values of innovation, craftsmanship and performance-led design, every element was manufactured and installed to meet the brand’s exacting standards, delivering a strong and instantly recognisable visual identity that complements McLaren’s storied legacy.
Providing McLaren with Worldwide Signage Solutions
Bespoke Products Supplied:
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